marketing and promotion

71 marketing and promotion from niamhbarrett

Analysing past thrillers

We analysed some previous films in class and what we thought there strengths and weaknesses were. Just to be a little different to the people in my class, I've analysed some different ones as well. Don't want to be seen as mainstream!

This thriller is well made especially with all the camera shots- I especially love the shot where they stand on the dandelion. I also love the way they've edited it to be a flash back - how they ended with the same thing they've started with. They've also used great editing at the beginning when the guy gets shot and the gunshots later on. The music matched with it creates great tension. The clothes and scenery give a clear incite to the characters. Included a mystery code that leaves the audience wondering what's next.

This gave me the idea that at that end of our thiller we could do a flashback of all the events..backwards and speed up that could then lead to before the event and a back story of Iyra?

There's not many negatives I can say about the clip really, except there's no titling even though it's an opening. 

Firstly the positives: there's a great range of camera shots and I like the quick cuts. They shows it's not just a normal household but something more disturbing is happening. Use of titles is good, simple and the same font.

The white writing at the beginning doesn't really stand out and is hard to see against the white on the house. The plot is not exciting and kind of boring. Dolls aren't that scary, I can see that it's meant to represent a person but it just doesn't intrigue me. The music in this clip also doesn't match what's happening.

Good use of music and discordant sounds - very conventional. I love how the quick cuts match the sound. Variety of shots used. Good use of editing through ghosting effect and quick flashes.

I feel like the colour in the first part, even though filmed in the dark, is too bright. Orange is more of a happy colour- could be darkened/contrast added to seem more sinister. First shot is a bit wonky..I don't know if this is on purpose.

So this is one of my favourite past thrillers. It has some beautiful shots and I like how they've made it blurry to show unsettlement. I'm hoping to use this in our thriller to show Iyra hallucinating. I would also like to try the delayed narrative like echo. I love how they've used focus pulls to direct the audiences attention.

To be honest I don't think I'd change anything about this opening, I'd maybe make the titling a bit bigger.

Use of the heartbeat when she wakes up is effective. Its mise en scene is very clear and sensitive to a delicate topic.  Hoping to takes some influences from this; however I imagined it a bit differently. Good use of editing when showing her 'inner self'. Also a nice range of camera shots.

I feel as though her manicured hands are a little out of place in the first shot where she's laid on the ground. The sound changes when she's walking down the stairs, sounds more muffled. A couple of shot could be a little bit steadier, however, I do like so unsteady shots.

Poster

don't know how to embed a canva so here's a link to my poster for Deaden hikes

https://www.canva.com/design/DABqWHm2i_c/view

......nevermind i screenshot it

Screenplay

DEADEN HIKES SCREEN PLAY

Characters:

Iyra- Pale skin, looks homeless, run down make up, bags under her eyes, back comb bits of hair, quite timid, has rips in her clothes.

Runner- Hair up, wearing a hoodie, trainers, looks sporty, outgoing personality, helpful.

1.  Wide Establishing shot that is sped up. Put the camera on the tripod or bench, and leave it there whilst the sun comes up to show that time has progressed and it’s still morning. There will be the diegetic sound in the background of the shot.

2.   The shot turns into a pan, where the runner will run swiftly past, so she disturbs the scene and there is no longer peacefulness. The Go-Pro camera could be used so the audience will be able to see where the runner is going. The sound will be a quiet heartbeat of the runner.

3.  Low shot of the runner’s shoes when they’re running, so you can see them traveling across the grass. The sound will be the footsteps in the grass and the rustle of the leaves.

4.  Quick cuts of hands tied together in rope. Movement of hands slightly, showing she’s not 100% comfortable and she wants to escape. Iyra is already in the woods.

5.  Next is a shot with the Go-Pro, showing the runner’s movement and what they can see in front of them. You can hear heavy breathing to show that it’s actually from her point of view.

6.  A close up of the runners footprint will be shown. The camera will focus on the footprint after the runner has ran in the mud, and a title will appear in the mud after it’s been stepped in. You will be able to hear the squelch of the mud.

7.  The camera will be set up on a tripod from a distance, then it will pan across, looking at the runner go across the screen. The runner has a paranoid look on her face, then looks behind.

8.  There is a cross cut to Iyra sat down on her own at the tree, she is looking confused and keeps talking to herself. After the video has been shot, there will be voices added into the scene when editing, so you can hear the voices in her head.

9.  The camera will go to a close up of Iyra’s face, where you will see her facial expression as being slightly frightened, the viewer will be able to tell this because  she will be fidgeting around (trying to escape the ropes)

10. Place the camera on the grass/ground between the leaves and the long grass, so you can see the runner. The camera is from Iyra’s point of view as she’s got closer (the runner). The vision is slightly blurred.

11. There will be two camera shots, one of Iyra and the other one of the runner. The screen will be split into 2 and we will see the runner getting closer to Iyra. This will show their two perspectives.

12. Super imposed images put together, use the shot of the trees spinning. Distort the images by adding sharp white tones to the pictures. There will be high pitch sounds added to this scene.

13. Iyra has now got changed and is wearing the clothes of the runner. This suggests that she will get away with living a normal life, and not getting caught or told off for escaping the mental asylum.

14. The main title will then come on at the end, to make the end of the opening.

Barthes narrative codes

targeting the audience example

easel.ly

After Effects title

So here is the practice production title, in the real clip I will probably change the names. This definitely worked better than my last one.

 

To achieve this I followed the tutorial below but changed a few things. I had a problem trying to zoom in and rotate my animation; I had this problem last time.

 

Location practice shots

sorry about this rubbish video

On Saturday Hyleana and I decided to go out to film some practice shots in Wingerworth. However, for our real thriller I think we are planning to film in Pisley. It was a great day due to the sun shining...until it started to hail and cause us to nearly get pneumonia. There was a high risk of slipping because of the traditional British weather - rain, which left the ground muddy. Which also meant it gave us a good picture opportunity for a footprint.

 Even though i was messing around with the spinning shot, It turned out quite well and could be used to show our main character hallucinating. 

Obviously we are going to use a bigger tree and longer rope for the tied up scene. But that tree was the only one we could use for the small sized rope we had.

While we did this Rae took some practice shots in Pilsey, which turned out so much better than ours.

Storyboard

Pro storyboard skills

I know you're jealous of my storyboard skills but deal with it.

Made with Storyboard That

Don't worry I'll post my actual drawn storyboard soon .

One down three to go

So sadly we have to say goodbye to one of our group members, I know what you're thinking, how tragic...however she is not dead. She's gone to a better place.....outside of school obviously. Fortunately, we are not into the filming part of the process yet so Courtney is easily replaceable, sorry Courtney but it's true. But if you are reading this Courtney we would love you to come act in our short opening.

In loving memory of media squad goals.

Risk assessment

 

 

textual analysis of disability

Here's a quick textual analysis Hyleana and I did in class about disability.

character's thoughts

This a wordle of how our main character Iyra may be feeling. These could apply to anyone with a mental illness.

regulation

Audience

One page pitch video

I accidentally missed Courtney's name off; I'm such a bad friend. Sorry about the amount of time we say 'like'. Also sorry about it being 12 minutes...didn't know what to cut and I was spending too long on the paper bag XD.

Screenplay

easel.ly

title practice....attempt

So I attempted to do this to my titles

However when I tried to duplicate what I already had, the copies wouldn't show. I've tried pressing loads of buttons but it hasn't worked. Any suggestions? I have a feeling that it's because I haven't put something in the right place in the beginning and may have to start again to achieve my final product. Also it wouldn't let me rotate it.

One page pitch

Deaden hikes (anagram for ‘hide and seek’)

Genre: Horror Thriller

Length: 122 minutes (2 minutes opening)

Target audience: 15-24 years old

Audience appeal:

•Young characters- target audience can relate

•Gives teenagers thrills, however not appropriate for children because of the graphic scenes

•Want viewers to question our film as it addresses mental and gender issues

 Tagline: you are your own worst enemy

What if you were close but never noticed the dangers around you? What if you were the victim to your own inner demons? What if? 

The story synopsis: A runner goes for a jog to get rid of last night’s hangover. Meanwhile, in another part of the wood a distressed victim is on their last thread of life calling to anyone nearby. “Please, please, please” but how can you help someone who’s too far gone? When people say live your life like it’s your last, applied to Iyra Marshall on a day basis because she doesn’t remember most of their life. In her last moments she must decide the best way to spend it is to take a life, but who’s?

Statement of intent: We want to convey the issues of mental illness and bring the saying “we are our own worst enemies” to real life. We like the idea that throughout life we are fighting our inner demons and our main character clearly does that, but is not successful in winning against the little voice in her head.

Visual realisation: High contrast in many scenes. We want it to have a dark colour but enough that it doesn’t have a bad camera quality. We don’t want to alter the colour too much but rather make it more defined. It’s going to have an intense atmosphere to it so the audience will be able to feel some realism in it.

Rae Griffiths, Niamh Barrett, Courtney Lynch and Hyleana Anthony